Does my website need a Privacy Policy, Terms of Service, Disclaimer or EULA?

Before we answer that, let’s find out what these policies are.

Privacy Policy

A Privacy Policy is a document that discloses what personal information you collect on your website, what you do with that information, and who you share it with, and other disclosures.

Your website needs a Privacy Policy if you use it to collect personal information such as names and emails. Most websites collect personal information through the use of contact forms or email newsletter sign up forms.

Terms and Conditions

Terms and Conditions (also called Terms of Use or Terms of Service) are a statement that details the rules of using your website.

Whether you are offering links to third party websites (like social media), want to protect yourself from accidental copyright infringement or have an eCommerce website, virtually every website these days need a Terms and Conditions.


A Disclaimer is a statement that limits the liabilities that a website owner may be responsible for due to the website.

End User License Agreement (EULA)

An End User License Agreement or an EULA is an agreement between a software vendor and a user of that software that spells out the rules of using the software.

Several privacy laws require certain websites to have a Privacy Policy

Any website that has as little as a contact form is collecting PII and should have a Privacy Policy.

Several privacy laws are now in place to protect the PII of citizens of certain states with fines that can reach $2,500-$7,500 per website visitor.

In addition, more and more states are proposing their own privacy laws, each with their own unique requirements and penalties for not complying. Some of these bills would enable citizens to sue businesses for simply having a contact form without an updated Privacy Policy. Several states make note that businesses of any size and any location will have to comply or may face fines or lawsuits.

With more and more privacy laws on the horizon, we advise all of our customers to not only have a Privacy Policy in place but also have a strategy to keep it up to date with newly required disclosures. An up to date Privacy Policy can help you avoid significant privacy-related fines and lawsuits.

What can you do to get protected?

If you don’t have the budget to hire a privacy attorney to create and keep your policies up to date, Sundance Digital Marketing (SDM) has a solution for you.

We utilize a comprehensive website policies generator that will update your website policies when privacy laws change, helping you stay compliant and avoid fines and lawsuits*. We offer this at a fraction of the cost of a privacy attorney.

This service includes a license to a set of policies (Privacy Policy, Terms of Service, Disclaimer and EULA) to help ensure your website and business is protected. SDM will set up your license and policies, and you will have full access to your policies. We will both be notified when new laws go into effect and when your policies are being updated, or when new disclosures require additional questions that need to be answered. When that happens, SDM will answer those new questions and make sure your policies are up to date.

*Since we cannot control the actions of others, we cannot guarantee that someone will not attempt to sue you, or that you will not receive fines. However, having strong privacy policies will help to reduce these chances.

Website Policies Questions

If you would like additional information, please fill out and submit the following form, or you can do additional research through on the Termageddon website, the Privacy Policy Generator company we use for your website policies.